7 Ways Bad Customer Service Affects Your Business


Whether you choose to believe it or not, bad customer service can have a serious impact on the overall health of your business. In the short term, it can affect sales, and in the long term, it can affect your business in a myriad of ways. For example, it can harm your brand, your reputation, and more.

In this article, we'll discuss 7 ways poor customer service can hurt your business, so you can determine what changes you need to make for better customer satisfaction.

Let's get down to it…we've got no time to waste.

How Poor Customer Service Affects Your Business?

These days, when there is already so much stress and unnecessary worries everywhere you turn, customers start to value how smooth and effortless their experience is. So, the quality of customer support becomes as important as the quality of your product, and maybe even more.

Naturally, customer service becomes an essential factor in how your business evolves. Regardless of how good your products or solutions are, if your customer support team does not make the consumers feel welcome, they will not return. People are social beings, and the impression of how they were treated remains with them far longer than you would expect.

7 Consequences of Bad Customer Service

As you saw in the previous section, good customer service is essential for the success of any business. This is why your customer support team must work extra hard to ensure that the consumers are happy. The alternative can result in negative feedback and dire consequences for your business.

Now, let's go over some of the common consequences of bad customer service.

1. Reputation Damage

If your business is online, a bad customer service experience can cause serious damage to your reputation. Angry customers often take to their keyboards and vent their frustrations online – be it in the form of a negative review, an irate tweet on Twitter, or something else.

As you know, unhappy customers are never good for business. In fact, customers are more likely to leave a review after a negative experience than a positive one.

2. Leads That Don't Convert

Imagine this: You're a customer inquiring about a good or service – and you never receive a response. How annoyed would you be? Would you be likely to return to that business in the future?

The answer, most likely, is no. If you wouldn't do it, why would your customers?

3. Loss of Your Best Employees

When some of your employees aren't pulling their weight, other employees will be forced to pick up their slack.

As you know, this can lead to resentment and anger from those employees who are left doing jobs and taking on responsibilities that aren't theirs. Thus, they may become fed up and decide to leave their positions.

You don't want that, do you?

4. Loss of Customers (Both Current and Future)

Word of mouth travels fast. And when it's negative, it travels like wildfire.

Angry tweets or customer complaints about poor services can cost you many customers…so rein those angry reviewers in and try to rectify issues as quickly as possible. Frustrated customers can harm your business in more ways than you can imagine.

If you don't want to lose more customers, why not try investing in your call analytics? You'll be able to monitor your calls, so you can see how your employees are handling dissatisfied customers and make changes. Additionally, you will increase your customer loyalty, which is essential for the success of your business.

5. Loss of Profits

When you lose loyal customers, you lose sales. And lost sales equal…you guessed it…a loss of profits.

Depending on the severity of your customer loss, the number of profits you lose as a result could have a lasting impact on the financial health of your business.

6. Loss of Customer Insight

Customer feedback is essential for the improvement of your services and products. However, poor customer service may lead to limited or no constructive feedback from clients.

People will be less likely to leave feedback when they realize they won't get the appropriate response. This, in turn, will deprive you of a very valuable source of feedback that you could potentially use to improve your products and services.

7. Increased Operational Costs

If your customer service team doesn't work efficiently, chances are, that they'll spend too much time on one case and waste resources. In the long run, this will lead to high costs due to prolonged interaction and increased workload on support staff.

Bad Customer Support Service Examples

To understand the issue at hand. let's look at some examples of what constitutes bad customer service.

Long Wait Time

One of the most common bad customer service examples is long wait times. When the customer is trying to solve a problem and they have to wait too long before they get a response or get the desired solutions, this may leave a very bad impression on them. It is one thing when a problem arises with the product or service and another when it becomes even more problematic as you try to solve the issue.

Lack of Empathy

Another bad customer service example can be a lack of empathy from the customer support team. When a customer encounters a problem with the product they are already somewhat distressed that everything is not as they expected it to be.

If the customer support team responds to an already distressed customer in an unempathetic manner, it's going to leave a lasting impact on their perception of your business. What customers want more than anything, is an understanding and empathetic customer support team ready to help and understand. If customer complaints are left unaddressed, this may lead to unhappy customers which is never good.

Hard-to-Reach Customer Service Team

One last example of bad customer service is when customers encounter difficulties when trying to contact the support agents. If a distressed client can't reach your support agents, it becomes impossible for them to fix the issue. This will make them feel like they have no direct line of communication which, in turn, will negatively impact their trust in your business.

How to Use Proper Tools for Better Customer Service?

Now, it's essential that you have the right tools to monitor and assess the quality of the customer support that you're providing. Effective tools can help you track key performance indicators, identify areas for improvement, and ensure that your support agents are meeting customer expectations.

Equipping your team with advanced support tools, such as customer relationship management (CRM) systems, helpdesk software, and live chat platforms, you will empower them to provide timely, personalized, and efficient service. This, in time, will translate into more happy customers ready to use your services again.

It's also essential that you use a proactive approach to poor customer experience. Proactive customer service tools, such as automated alerts for common issues and feedback analysis software, allow your team to address potential problems before they get out of hand.

Another good way to be proactive in customer service is by organizing relevant training. This will ensure that your staff understands the importance of great customer support and has great customer service skills.

Don't Let Bad Customer Service Break Your Business

Even if you already had a bad customer service experience in your business, it's important to get ahead of it and not allow it to break your business. As we already mentioned, there are tools that can help you improve your customer service quality and turn the tide around.

So, if you need assistance with upping your game in customer service, ThinkSecureNet can help you find better tools for improved customer service. Trust us and we'll make sure you and your customers are happy with the results.

And if you're looking for more helpful tips such as "why your business needs a service desk" and more, ThinkSecureNet has you covered. Head over to our blog for other similar blogs and other helpful information.

FAQ: Bad Customer Service

Now, let's go over some of the most common questions that people usually ask about bad customer service.

What is an example of bad customer service?

A delayed response is a common bad customer service example. If your customer service team doesn't respond to different queries in a timely manner, naturally, this is going to leave your customers dissatisfied, negatively affecting your brand's reputation.

What are the qualities of bad customer service?

When customers' needs aren't met with empathy, care, and professionalism then that's a sign of bad customer service. Bad customer service also doesn't center around the client and doesn't put their needs first.

What are causes of customer service failure?

Hiring the wrong people, lack of relevant training, and employee burnout are some of the common causes of customer service failure. Often, employees don't know how to deal with different situations due to lack of training. It's important to identify the specific reasons for customer service failure to address it effectively.

What is the impact of poor customer service?

Poor customer service can have a detrimental impact on your business. Customers who had a negative experience with customer service might not return to your business. It can have a negative impact on your brand's reputation, pushing away potential customers.

How to deal with poor customer service?

The first step in dealing with poor customer service is identifying its cause. After you have figured out the reason for bad customer service, then you can take relevant steps to address it appropriately.

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